Let’s face it: Edinburgh is not considered the fashion capital of Europe. Outsiders have named our street fashion plain, and hiking boots and waterproofs are a common sight for obvious reasons. Aimed to inspire people across the city, an extremely stylish event, Edinburgh Style, is coming to St James Quarter next week (November 3 – 6), showcasing the freshest style and beauty trends.
During the first weekend of November, Edinburgh’s fashionistas and beauty enthusiasts can expect an explosion of stylish events, fashion shows, insightful masterclasses and in-store offers and experiences. St James Quarter partnered up with Grazia and will be running a bunch of exciting events throughout Edinburgh Style.
Guests can attend style sessions and workshops with the Grazia team and brands including John Lewis, Kiehl’s, Neom, designers Ro & Zo and Dyson, and immerse themselves in H beauty’s exclusive Carnival – a glamorous beauty party of masterclasses, influencer meet and greets and live performers.
On November 5, fashion lovers are invited to St Jame’s level 5 rooftop to attend free fashion shows by Grazia, John Lewis and Dyson. At 4:30pm, head up to Edinburgh Style’s Grazia Meets designers Ro & Zo event, where Grazia’s shopping editor Julia Harvey and designers behind the fashion brand Ro & Zo will do a panel talk about how they built their stylish, sustainable and inclusive brand.
The talk will be followed by the Grazia Fashion Show at 5pm, where the latest Autumn/Winter trends will be showcased and styled by Grazia’s style director Molly Haylor. The events are first come first served and you can book your tickets here.
What is more, St James Quarter is placing four giant mirrored frames at some of Edinburgh’s most Instagrammable locations with a chance of winning £250 to spend at Edinburgh Style. The giant mirrored frames will be located at St Andrews Square, Portobello Promenade Potterrow Plaza from Monday, October 24 to Sunday, October 30, while another mirror will appear on Calton Hill from Friday, October 28.
If winning a £250 voucher sounds like something that would brighten up your day, share a mirror selfie on Instagram or Facebook and tag @StJamesQuarter. The winner should be announced on October 31, so fingers crossed!